"Most Treat balm reviews center around the scents, flavors, and textures, which many times is based on personal preference. So much to enjoy! Rainbow Sherbet was my very first purchase and I’ve loved it from the start. I’ve purchased several others, but keep going back to this one because of its STAYING POWER. It lasts longer on my lips than any I’ve tried and that’s important to me. When I put it on before bed it’s still there in the morning and I don’t have to reapply much throughout the day. One tube lasts me forever! It’s a bonus that I love the scent and flavor, and the texture is always smooth. I’ve been trying to figure out why this one works so well for me and I’m wondering if it’s the added essential oils. Many have much of the same ingredients, but not all have the oils. I’m ordering this one again today and adding the Orange for the first time to see if I get similar results."-Melanie