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About Treat

Treat Beauty in Whole Foods stores


Many years ago, I was diagnosed with eczema, which if you don’t know, is a really uncomfortable skin condition that’s also referred to as atopic dermatitis, or in layman’s terms: lots of really itchy red blotches. It was driving me nuts! The dermatologist gave me mineral oils to bathe with that did work but were not pleasant, and thus began the hunt for enjoyable beauty products that were compatible with my condition. But I quickly found myself in a dermatitis catch-22, surrounded by products that either worked but felt like medicine, felt great but were not effective, or smelled wonderful but irritated my skin. Did I have to hide my face away and never moisturize again? Let’s just say, I don’t give up that easily.

I started to research natural foods that are good for the skin, and came across cocoa butter first, which has the scent of chocolate. I thought to myself, I like chocolate, so I considered that a win. Next, I put on my Willy Wonka fedora and went into the kitchen to mix up cocoa butter with shea butter, and a dash of sweet orange and mint essential oils. The Cocoa Truffle Bath Melt was born! My skin began to feel great using my homemade remedies, and I wondered what else I might be able to whip up, and whether other forgotten eczema sufferers could benefit from my food science experiments.

I began to spend a lot more time in my kitchen, which over the next few months would transform into a candy cosmetics wonderland. I sent some confections to Lucky Magazine who went gaga in print, and got an offer to stock my products at the prestigious Henri Bendel department store in New York City. Woo hoo! At that time, most skin products were scented with lavender, chamomile or rose, so people were taken by surprise with the idea of a chocolate bath. It caught on quick though, because it turns out (spoiler alert), I’m not the only one who likes chocolate. By the time Danny Bonaduce bit into one of my truffles on live television thinking it really was chocolate, my business was well underway. The name was a no-brainer since my birthday is Halloween.  

As my business grows, I like to keep things down-to-earth, and evoke feelings of nostalgic, simpler times with both my ‘treats’ and my packaging. By keeping the presentation simple, I can spend my resources on what matters: creating beauty products that are good for you, good for your skin and good for the whole family! Skin therapy with a twist of fun is my thing, created for individuals like me with tough skin conditions, so they no longer have to tolerate greasy creams and bland formulas to feel great about how they look and feel.

Nourishing the skin is the cornerstone of my brand, so each and every ingredient that goes into a Treat Beauty product is researched thoroughly. I like to keep that list short too, which ensures safe and effective results in formulas that blend natural remedies with the most delicious ingredients. These products are free of harsh chemicals and known allergens, including parabens, phthalates and alcohol. They’re also natural, USDA Certified Organic, cruelty free and made in the USA!