If you’ve read my personal story, then you know I started this company after my success with treating my own eczema using natural food science. So it’s no surprise that I’m always on the lookout for skin-calming ingredients - like colloidal oatmeal! Have you heard of this edible miracle? When you grind up oatmeal and suspend it in liquid (voilà, colloidal oatmeal) it becomes much more easily absorbed into the skin where it works its magic, the cellulose and fiber from the oats softening the skin and guarding against irritation and redness. Yay for food science! But hello, this is Treat Beauty, and we’re not just going to serve you a bowl of oatmeal – we’re going to get busy in the kitchen with a plan to kick it up one very sweet notch! And that is how my Oatmeal Cream Pie Lip Balm was born! If you’ve never had an oatmeal cream pie, let me describe it as a deeply satisfying wholesome flavor with sugar notes that play over top like the treble melody to a nourishing bass line. The hydrating, soothing properties of this balm are over-the-top with the hard-working colloidal oatmeal bonded together with organic coconut oil, organic cocoa butter and organic beeswax. It’s a lush, moisturizing fantasy for your kisser, and it tastes like a creamy sweet oatmeal dream! So give your lips the colloidal oatmeal advantage and stay soft, silky and kissable!